Abilene Content Marketing

Posted by on Jun 16, 2014 in Search Engine Optimization, Social Media Marketing, Web Marketing

One of the best ways to garner new traffic for your website and market your business online is through content marketing. Abilene businesses gain greater exposure to new clients and customers online by utilizing content creation on their sites that can be referenced and linked to on social media channels.

emstrongContent marketing involves creating unique and targeted content on your site that is promoted on other online channels including social media and off-page linking./strong/em Backlinks are an excellent tool for boosting site optimization as well as driving new viewers to your page. Simply posting a link to your homepage from an off-page site does not do as well as posting a unique page to a blog article or other sub-domain associated with your site. Blog articles feature unique content focused on a specific issue, subject, or field of service. Blogs also contain keywords specific to an area of interest for individual viewers to access. Referencing a blog article from your website can increase our site traffic as well as boost your site rankings.
h2Abilene Content Marketing With Blogging/h2
a href=”http://dreamspectrum.com/abilene-content-marketing-2/content-marketing-concept/” rel=”attachment wp-att-4252″img class=”alignleft size-medium wp-image-4252″ alt=”Abilene Content Marketing” src=”http://dreamspectrum.com/DSD_BLOG/wp-content/uploads/2014/06/iStock_000029857390Small-300×191.jpg” width=”300″ height=”191″ //aBlogging has grown in the Abilene region by individuals doing things pertinent to their own interests. Businesses are also using blogs as a way to showcase their diversity of products and services, as well as illustrate the benefits of what their company brings to the market. One of the best aspects of blogging is that it allows businesses to frame their marketing content in a broader context, with more words and context. Unlike traditional advertisement, which allots only a small visual space (in print or TV) or a short amount of words and descriptions (radio and TV), blogging allows you to be more descriptive, include various images and visuals, and provide a better understanding of what you do for your potential customers. You can clearly explain a problem that one of your customers experienced and provide insights into how you solved it.

This explanation (once published) can then be used in further marketing engagements online via Facebook, Twitter, LinkedIn, and other social media outlets. You can take the link to your blog and find other sites, blogs, and forums where people are looking for your company’s solution and leave a link. It’s best web-practice to join in the conversation with users on these sites before you leave a link. If you only post a link to your site it can be seen as spam, and cause negative responses from users of those sites.

Blogging through your website also works to increase your search engine ranking because it creates an update to your homepage. Google in particular likes pages that are regularly updated. If you add a new blog article to your site at least 2 times per month, it tells Google that you don’t have a static website and subsequently boosts your page ranking. This is one great way to provide strong SEO for your website without having to invest in Adwords.

Lastly, blogging and content creation for your site is an excellent marketing tool because it creates more opportunities for user engagement. When users and customers visit your blog and see the answers to their needs on your page, they have an opportunity to leave a comment. Comments can include a testimonial on the experience they’ve had or a question they have concerning something you blogged about. Both of these (and other) options provide an excellent pathway for connecting further with that potential client, and create opportunities for others to see your great customer service based on how you respond to comments.


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