Online Marketing Content Essentials (part2)

Posted by on May 9, 2014 in Search Engine Optimization, Social Media Marketing, Web Marketing

Online Marketing Content in Social Media

Social media is a gateway to create new business through conversations. Online Marketing Content is key here, but the right kind of content is what matters most. Engaging content creates conversations and conversations create opportunities for new business. This is where online marketing really makes a difference.

Content is everywhere and we’re being fed large volumes of it daily, almost in a moment to moment quotient. Since so many people (and businesses) are posting content all the time, how can you get your messages to stick with the people you want to reach? Marketing is about making yourself and your company known by those who don’t know you and engaging more with those that do. Creating engaging, targeted content makes this happen.

Engaging content is much more than mere solicitation. You’ve seen the ads and posts on some companies’ social platforms that do nothing more than throw their product at you, without any reason why you should care or engage with it other than a tagline and an image. This is poorly executed marketing. Content and messaging need to be specific, targeted, engaging, and provide a call to action that leads the viewer to your page or site. There are some powerful ways to convey your message without using too many words and boring the viewer.

Use Images In Your Online Marketing Content

Use attention grabbing images in your online marketing content

Use attention grabbing images in your online marketing content

Images help create engagement. Visual representation is a great way to grab someone’s attention and draw them into your messaging. However, just having an image on a social post does not mean that it will be seen or engaged in. Images need to be engaging as well. This can include pictures taken yourself or work that you have the rights to. Online use of images still has to fall within the legality of rights, even on social media. Re-using someone else’s work for images can get you in trouble.

Several people use stock images for their posts. While this helps you stay within the law of posting pictures, it also has its drawbacks. One drawback is that stock images are rarely engaging and unique. If you have a blog that markets to Abilene businesses with a younger staff, using a stock image of a few 20-somethings working together will help you illustrate the topic, but will do little to create engagement with the post. Stock images work best with blogs and not with social media, where engagement and interaction is key. However, you can take stock images and add a little creative touch to them to make the image reflect your company or product. This is a great way to add a creative flair to the images on your site or blog, as well as maintain the overall scope of subject. Creating images from scratch can be difficult and time consuming. Fortunately there are professionals in the Abilene, Lubbock and West Texas areas that have this specialty.

Dream Spectrum Can Help You Create Engaging Online Content Marketing

There is not one-size fits all approach to effective marketing. Regardless of your industry or market, it takes an investment of time, money and creativity to generate the response of any marketing effort. To create the ROI on these investments requires strategic planning, focus and experience in crafting targeted messages that generate conversations and conversions. This is what makes great marketing online. Contact Dream Spectrum to help your business grow online with engaging content to create conversations with customers.


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