Blog
Online Marketing Essentials (part 1)
Traditional Marketing VS Online Marketing in Abilene The days of marketing being a matter of getting publicity on radio, TV or newspapers is long gone. These are still great outlets for promoting your business, product/service, and/or specials out to many people at one time, but not a great way to necessarily measure the impact of the marketing endeavor. For businesses large and small, measuring the ROI on money going out for marketing and promotion is essential. Online marketing is the key to having a positive ROI on marketing endeavors....
read moreHow To Market in West Texas
There Are Different Ways to Market in West Texas Marketing in West Texas can be a little different than traditional marketing. The truth is, what may work in more populated areas may not strike the right chord when it comes to relationship-based business in West Texas. Dream Spectrum Marketing currently has offices in Abilene and Lubbock, Texas with a view to expanding into Midland, Texas in late 2014. Because of our experience with marketing in Abilene, we have learned first-hand that what we may have learned in school and on other marketing...
read moreIncrease Your Website Page Rank Using Off-Page SEO
Do you want to have your website get more traffic from search engines? YES Do you want to get on the first page on certain keyword searches on Google, Bing, and other web searches? YES Are you ready to learn a few tricks that can help make your web presence more effective? YES We are talking about Search Engine Optimization (SEO). Basically we are manipulating search engines to give us higher profile in the search results. For Google this is called Page Rank. SEO is a very large subject, but we can break it down into 2 main components....
read moreNews Involving Recent JP Morgan Verdict
Dream Spectrum Inc made the news this week involving the recent JP Morgan verdict. In record setting fashion, the US government levied a $2 billion fine on JP Morgan Chase for their involvement in the largest ponzi scheme in history. Bernie Madoff was convicted five years ago of defrauding thousands of investors in the greatest scam on record. JP Morgan served as the main housing bank for Madoff during this scheme, and were accused of turning a blind eye to apparent signs of fraud on various levels. JP Morgan Chase also agreed to pay an...
read moreFacebook Marketing for Abilene Advertising? {part 2}
For Business in Abilene we should focus on our assets and ways that these assets lead to a return on investment. The interesting thing about social media marketing is that we are looking to create social assets. These assets are the friends that we make on the different networks that we participate on and the inclination that friends have to help us. These assets are called social assets. Social assets are not just found in social networks but are found in our daily lives. a...
read moreDream Spectrum designs website for West Texas Innovation Network
The West Texas Innovation Network (WTIN) is a regional collaborative with a mission to increase entrepreneurial activity and enhance the resources and training available to aspiring entrepreneurs in the Big Country. Dream Spectrum was in charge of designing the WTIN website. Work on the website began a few weeks ago with emphasis on the look and feel of the website. Dream Spectrum was constantly in contact with Mr. Mike Mikeworth of WTIN. Every aspect of the website was reviewed by him before website became live. Dream Spectrum supports the...
read moreImportant Dos and Don’ts When Starting Your Business – Abilene Marketing
When Starting Your Business We are often asked about, “What are the most important things to be aware when starting a Business?” I have put together a list of some of the most important “Dos and Don’ts” considerations you need to think about overall before starting your business. TEN MOST IMPORTANT DOS Live thriftily and begin saving up money (your equity-injection) for starting your business. Focus on learning all you can about your intended business by first working for someone else in the same kind of business. Take into account the...
read moreFacebook Marketing What? {part 1} Marketing Abilene Texas
Texas has one of the most stable and growing economies in the USA. With growth comes interest in business relationship building, social interaction, and online marketing. Marketing Abilene Texas, Lubbock Texas, and West Texas is important for growth. It allows us to reach out to areas with larger populations which basically closes the distance. With only a couple hours a day we can create new relationships by simply posting and working with online groups. This has created an interesting dynamic to occur which I would like to refer to as the...
read moreWeb Design: Word Press vs Expression Engine – Who Wins?
There are many varying opinions on which CMS is better, Word Press (WP) or Expression Engine (EE). The real question is: Who is it better for? To shed needed light on this issue for all the parties involved in web design and development, I’ve produced a series of articles that identifies the positives and negatives of each CMS. Pros amp; Cons of EE vs WP. Which one is better for WEB DESIGN FIRMS? WINNER – EXPRESSION ENGINE! *for web designers with little to no coding experience Expression Engine wins this one hands down, with a...
read moreWeb Developer: Word Press vs Expression Engine – Who Wins?
I have heard lots of varying opinions on which CMS is better: Word Press or Expression Engine. However, the real question is: Who is it better for? I’ve decided I needed to produce a series of articles that identifies this argument for each user involved. Pros amp; Cons of EE vs WP. Which one is better for WEB DEVELOPERS? WINNER – WORD PRESS! *for web developers comfortable with PHP and OpenSource Web Developers with PHP skills often choose Word Press over Expression Engine (and other CMS systems). As a web developer you should...
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